Pricing
Scope is defined after the diagnosis, not before. Every engagement is quoted according to the starting point, the size of the market and the number of workstreams involved.
Scope is defined before we start: which signals will be measured, what will be acted on and for how long. Every proposal is built on the diagnosis, not on a closed package.
That is why there are no closed packages. Two brands in the same sector may need very different work depending on their technical base, their competition and their current presence in AI systems. The first conversation explains what range each engagement model involves.
Diagnosis
To know where the brand stands before investing in execution. It delivers measurement, interpretation and priorities.
Ongoing monitoring
The full Search Intelligence cycle running month after month: measure, interpret, act and measure again.
Custom project
For work with a beginning and an end: a new site, a migration, specific research or an extensive content line.
No published figures. Prices are given in the first conversation according to the real scope. Any number published without knowing the starting point would be a window price, not a proposal.
Comparison
| Component | Diagnosis | Ongoing monitoring | Custom project |
|---|---|---|---|
| Technical and performance audit | |||
| Measurement of presence in AI answers | |||
| SEO and content execution | — | ||
| Entity work and consistency (GEO) | — | ||
| Web and store development | — | — | |
| Interpreted report and progress meeting | End of the project | Monthly | According to the schedule |
| Minimum term | Not applicable | None | That of the project |
| Team dedication | One-off | Continuous | According to the stages |
The marked component depends on the initial assessment. If the diagnosis shows that a component does not contribute to the goal, it is removed from the scope instead of being billed.
In every engagement model
No work starts without a baseline, so changes can be attributed later.
The history stays in your name. If the work ends, the data stays with you.
We explain what moved and what explains it, not only the change on a chart.
Ongoing work is reviewed month by month. If it does not perform, it stops with no penalty.
Frequently asked questions
If your question is not here, write to us: we answer with the same criteria we work with.
Because the scope depends on the starting point. A brand with a healthy site and a clear category needs far less work than a brand with indexing problems, disorganised content and contradictory signals.
The first conversation explains what range each engagement model corresponds to according to the scope detected.
Ongoing work is billed monthly. Diagnoses and projects are billed by stages or on delivery, as agreed before starting. The conditions are put in writing in the proposal.
No. The initial measurement is part of the work, it is not charged separately as a "setup". Access to measurement tools is set up in your name wherever possible.
Ongoing work has no minimum term: you give notice before the end of the month and it ends there. You receive the state of the work, the data and the outstanding recommendations, so you can continue by another route.
In ongoing monitoring and in projects, yes. In the diagnosis no content is produced: it defines what content is missing, with what structure and why. If your team prefers to write it, the full specification is delivered.
Yes, by adjusting the scope: fewer workstreams, not the same work at a lower price. A project with a limited budget concentrates on the problems that most limit visibility today.
Let's start
Request the initial diagnosis: with that we can propose a specific engagement model, with clear scope and conditions.
