The Sageo Estudio blog
Geoda
A geode is a cavity in the rock, lined on the inside with crystals. Each crystal grew there over the years, in layers, from the edge toward the center. This blog works the same way: each article is a crystal, a point of knowledge about how the visibility of a brand is built in search engines and in artificial intelligence systems.
Written by Julio Acosta · Sageo Estudio
8 crystals
Published articles
They start with the basics —what Search Intelligence is— and move on to what we are still finding out. Some are explainers, others show the method, and one is about research in progress.
What is Search Intelligence?
The methodology that orders everything else: research before intervening, and measure again afterwards.
ComparisonSEO vs. AEO vs. GEO
They are not three names for the same thing: who writes the answer changes, and so does what can be measured.
AI systemsHow does an AI decide which brands to mention?
What information carries weight when a system names a brand, and what is outside our control.
AI systemsWhat does it mean when an AI cites your site?
A mention and a citation are not worth the same. The difference changes what is worth working on.
ResearchCasaNova research: first experiment
The real e-commerce environment we are researching, with no publishable results yet.
MethodHow we research visibility in AI
How to measure something that is not stable: what is asked, what record is kept, and how it is interpreted.
ContextWhy does SEO no longer end on Google?
A brand's journey gained a step where someone else writes the answer, and the site is no longer the end.
ProductWhat we are building with SAGEO Intelligence
The platform for analyzing brand presence in AI that we are building, still unfinished.
Every article takes comments
At the end of each crystal there is a space to comment and to rate it. Instead of stars we use gems, which is what forms inside a geode.
A comment can correct, expand or challenge what the article says. It is published after review.
What is not here yet
The geode grows inward. The open lines of research and the formats we are going to publish are on the research page.